Picture of Matthew Jungsuk Howard

Matthew Jungsuk Howard

Communication, Rhetoric and Digital Media


Matt focuses on the interplay of socio-cultural values and hegemonies embedded within leisure, particularly in gaming (both analog and digital), esports, and traditional sports through the framing of our interaction with these activities. In particular, this means considering the ways in which the technological and socio-cultural rules that govern our interactions with leisure express hierarchies of masculinity, Western centrisms, labor, and specific ideals of cultural capital and merit, as well as the ways in many of those same values shape changes in technology alongside them.


Howard, Matthew Jungsuk. “Esport: Professional League of Legends as Cultural History” (Master’s Thesis, University of Houston, 2018).

Howard, Matthew Jungsuk. “In Hushed Voices: Censorship and Corporate Power in Professional League of Legends 2010-2017.” In eSports Yearbook 2017/18. Germany: BoD- Books on Demand, Norderstedt, 2019, pp. 28-43.


“Anything but Commonplace: Usernames as Cultural Carriers in League of Legends Subculture,” Conference Presentation, PCA/ACA National Conference, March 2018.

“Ouvriers de l’Ordinateur: Work, Suffering, and Sport Heroism in Western Esports,” Poster Presentation, UCI Esports Conference, October 2018.

“Going Public: Writing Center Outreach and the Battle Against Justifying Inequality,” Conference Presentation, South Central Writing Center Association, February 2019.

“The Language of ‘Bronzeness’: The League of Legends Community’s Aristocracy of Rank,” Conference Presentation, PCA/ACA National Conference, April 2019.


  • B.A. in French Language and Literature & European History from Stony Brook University (SUNY), 2013
  • M.A. in European History, Minor in World History from University of Houston, 2018