Picture of Karl Geoffrey Feld

Karl Geoffrey Feld

Communication, Rhetoric and Digital Media


I am a social science researcher in the Public Affais research group of Ipsos (https://www.linkedin.com/in/karlfeld/) where I am involved in international public diplomacy and health communication research.  Over the course of many years I have managed research on large and small international programs funded by foundations, government agencies and private corporations. I am also a PhD student in Communication, Rhetoric and Digital Media at North Carolina State University.  My areas of research interest include crisis communication, communication campaign theory, public diplomacy, participatory cultures, sound studies, international studies and musicology.  My current work explores the intersections of musical performance, rhetoric, culture & technologies, globalization, intercultural communication, and creating spaces for change through crisis messaging.  I am interested in the implications of globalized digital networks for creating new opportunities to open rhetorical spaces for attitudinal and behavioral change through music where expression is otherwise repressed or denied.

In addition to my theoretical and practitioner background, I bring performative experience to my study of rhetoric.  I am a baritone, pianist and now beginning violinist with over 30 years of performance experience as both a piano soloist and singing with a wide variety of choral ensembles.  I have also built my career on public speaking.

I am currently working on the following research:

  • Applying crisis communication, organizational communication and musical performance theory to understand how authoritarian governments respond to the paracrisis posed by transnational broadcasting and whether the decision-making process in an authoritarian state can be explained using theoretical models derived from research in open societies.
  • Applying theories of deterritorialized culture and global networks to explore how modern symphonic musical performances can redefine symphonic orchestral music’s sense of "space and place" through the global performance of new aesthetic experiences. 
  • Exploring how music as an assemblage functions in persuasive messaging in both low and high communication settings, with particular interest in creating experimental designs to establish how persuasion can be designed into music. 
  • Using GIS technology to authenticate bibliographic, codicological and stemmatic work on the transmission of modern musical notation from its origins as an act of political and cultural constraint across Europe in 1023 to the affordances it created in composition by 1300.


I have published book chapters in Gathering Primary Data on the Web; How to Research Your Markets Quickly and Efficiently Via the Internet by the Institute for Business Marketing at Pennsylvania State University (2000), Survey-onderzoek middles het Internet. Een exploratie van het terrain by the Department of Sociology, Centre for Survey Methodology, at the University of Leuven (2001), Excellence in International Research 2003, by the World Association for Opinion and marketing Research (2003), Market Research Best Practice; 30 Visions For The Future by John Wiley & Sons (2007), and the Encyclopedia of Survey Research Methods from Sage Books (2008). I have also published in peer-reviewed journals including Performance Improvement, the Proceedings of the American Statistical Association (2010, 2001) and Research World, as well as Campaigns & Elections, Marketing News and other industry publications in Germany, Canada and Australia.  A full list of my publications is available at https://www.linkedin.com/in/karlfeld.


I am a member and regular speaker at the Southern Chapter of the American Musicological Society (AMS), the Southeastern Chapter of the Association for Education in Journalism and Mass Communication (AEJMC), the World Society for Opinion and Market Research (ESOMAR) and the American Association for Public Opinion Research (AAPOR) in which I have held several chapter presidencies as well as other offices. Below is a selected list of my presentations.  A full list is available at https://www.linkedin.com/in/karlfeld.

Feld, K. (2018, April 16). Understanding how music broadcasting changes behavior inside authoritarian governments. Annual Conference of International Broadcasting Audience Research. Deutsche Welle, Bonn, Germany.

Pondel, K. Feld, K. and Mizzell, J. (2017, October 6). Avoiding Misinformation on a Topic as Politically Charged as Abortion. SAPOR Annual Conference.  Raleigh, NC.

Feld, K., Farkas, U. and Leav, H. (2017, September 12). Using Global Research to Permanently Improve the Lives of the Poor. 70th Annual ESOMAR Conference. Amsterdam, Netherlands.

Feld, K. (2017, April 21). Taking the Sonderzug nach Pankow: A Case Study of Managing Response to Foreign Transnational Broadcasting Inside the German Democratic Republic. Kentucky Foreign Language Conference. University of Kentucky: Lexington, KY

Feld, K. (2017, March 18). Containing Udo Lindenberg's Music: A Case Study of the German Democratic Republic's Response to Foreign Transnational Music Broadcasting. American Musicological Association Southeast Spring Meeting.  Furman University: Greenville, SC

Feld, K. (2016, March 5-6). Giving Back; How Globalization Can Change Symphonic Music. Mid-Atlantic Chapter of the Society for Ethnomusicology 2016 Annual Meeting. Charlottesville, VA.

Feld, K. (2016, March 3-5). Taking the Sonderzug nach Pankow: A Case Study of Managing Response to Foreign Transnational Broadcasting in the German Democratic Republic. Association for Education in Journalism and Mass Communication 41st Annual Southest Colloquium. Baton Rouge, LA.

Feld, K. (2015 October 16-17). Following Guido d’Arezzo’s Prologus in antiphonarium and Regule rithmice: Tracing the First Transmission of Modern Musical Notation. American Musicological Society Joint Southeast and Capital Chapter Fall Meeting.  Richmond, VA.

Feld, K.G., B. Shanks, K. Tillman, and J. Willingham. (2010, June 21-24). An Examination of Internet Users In Iraq. Military Operations Research Society.  Quantico, VA.

Augenreich, B., Feld, K.G., Pessala, A. and J. Richardson. (2010, May 11-16). The Impact of Military Operations on Afghan Optimism. Joint WAPOR/AAPOR Annual Conference.  Chicago, IL.

Chappel, E., J. Courtney, K.G. Feld, and R. Johnston. (2010, April 14). An In-depth Look at the Ahram Newspaper Reader. Al Ahram Media Conference.  Cairo, Egypt.

Chappel, E., Courtney, J., Feld, K.G. and R. Johnston. (2010, April 13). MDP Media Markets Audience Analysis. Al Ahram Media Conference. Cairo, Egypt.

Feld, K.G. and B. Shanks. (2009, May 15). Internet News Use and Middle Eastern Public Opinion. AAPOR Annual Conference.  Hollywood, FL.

Feld, K.G. and V. Gardner. (2008, May). The Changing Face of News Reporting In Egypt: Media, Sources and Trust. Presented at the 63rd AAPOR Annual Conference, New Orleans.

Feld, K.G. (2007, September 19-21). Muslim Women’s Perspectives On Gender Issues. Presentation for the WAPOR Annual Conference, Berlin, Germany.

Feld, K.G. (2007, September 16-18). Women In The World’s Muslim Economies; Measuring the Effectiveness of Empowerment. Presentation for the ESOMAR 60th Annual Conference, Berlin, Germany.

Feld, K.G. (2000, May). Using Opinion Research to Promote Moldovan Privatization through Mass Media. Panel presentation at the World Association of Public Opinion Researchers/American Association of Public Opinion Researchers Joint Conference, Portland.


My funded research work has included the projects below.  A full list is available at https://www.linkedin.com/in/karlfeld

Business Manager, Radio Program Audience Measurements. Ipsos (2018-present). Develop and manage US industry-leading audience measurements for individual radio broadcasts, primarily of sporting events.  Work with ad agencies and broadcasters seeking to promote reach and engagement to obtain advertising placements for individual programs.  

International Audience Research Program. US Agency for Global Media (USAGM) (2017-present). Write proposals and manage projects which show evidence of the performance, effectiveness and impact of USAGM’s transmissions in key countries around the world to establish audience reach, gather information about media markets, trends in technology adoption and audience demographics/preferences and evaluate individual programs, audiences’ content and format preferences.  Studies include audience measurement surveys, qualitative research with audience segments, and in-country monitoring panels of program content and quality.  Research is often conducted in countries with governments hostile to USAGM broadcasting.  Learn more at https://www.bbg.gov/wp-content/media/2015/11/2015-BBG-Audience-Research-and-Research-Methodology-Factsheet.pdf

Reproductive Rights Communication Campaigns, Center for Reproductive Rights (2017-2018). Conceptualized and executed research studies in support of a variety of the Center’s communication campaigns advocating for women’s reproductive rights.  Work has publicly released work on population understanding of terminologies used in reproductive rights communication, attitudes towards the Women’s Health Protection Act and messaging regarding decision-making processes during second trimester pregnancies. Listen to the interview at http://measureradio.libsyn.com/attitudes-on-abortion and read a presentation at https://www.slideshare.net/slideshow/embed_code/key/NG3mUC9GriCe2Z

Contraception and Maternal Health Research Communication Initiatives. Concept Foundation (2016).  Developed stakeholder communication research strategies for the launch of multiple licensed generic injectable drugs for adoption and distribution in lesser developed countries to improve access and treatment for low income women.  Research conducted in ten countries globally to develop primary and secondary stakeholder communication strategies to promote national registration and adoption of generics by public and  social health networks providing free or subsidized care.

E-cigarette Health Behaviors and Attitudes Tracking Study In Colorado.  Undisclosed Client (2014-present). Designed and managed this multi-million dollar research program in the State of Colorado to create reporting data for the FDA and shape public dialogue on the adoption of e-cigarettes in the general population.  Research includes both cross-sectional population measures across time and a longitudinal panel component for an extremely low incidence population of interest.  Developed and improved complex stratified sampling designs as well as analysis and improvement of panel technical performance. 

Comparative Sustainability Assessment of Rotary Foundation Programming (2012-13 & 2015-17). Designed and managed this project for Rotary Internationa to define, measure and monitor Foundation best practices in sustainability for grant-making their six areas of focus (Promoting peace, fighting disease, providing clean water, saving mothers and children, supporting education and growing local economies) grant-making.  Results were used to shape organizational communications to members and donors.  Led multi-company team comparatively assessing effectiveness of Foundation programming in Kenya, India and Honduras for the pilot in 2012 and recommended changes to Foundation grant management and operating procedures to improve sustainability across all programming.  Conducted global review of monitoring system implementation in over 60 countries and developed beneficiary sustainability measurement systems in 2015-16. Research included surveys, focus groups, key informant interviews, document review, secondary literature review and on-site observations. Learn more at https://vimeo.com/56048443.    

Cross-Media Single Source Panel Development, Undisclosed Client (2012-2014). Led methods improvement initiative for sampling, recruitment, management, and meter/device installation operations for award winning project.  This single source Panel is a client-owned and permanent 15,000 household nationwide mobile, television and PC-based digital cross-media panel measuring online usage and search behavior.  It is the first like it in the media research industry.  Developed and improved complex stratified sampling designs as well as analysis and improvement of panel technical performance, Media Rating Council compliance and reduction of operational costs.  Provided methodological expertise and managed large-scale field operations for national and market-based custom research about how people use electronic media inside and outside of their homes. 

Research Methods, Open Society Georgia Foundation (2011). Delivered independent evaluation of the quality of USAID-funded media audience measurement research by a Georgian research organization to the Society to resolve national industry dispute.

Research Methods, Terror Free Tomorrow (2011).  Delivered an independent evaluation of the quality of public opinion survey research work conducted in Kandahar and Helmand, Afghanistan for the New America Foundation prior to public endorsement by Terror Free Tomorrow. 

Media Development Program (MDP) Egypt (2007-2011). Delivered research-based business consulting services for major media partners of the project including Al Ahram, Al Akhbar, the Egyptian Radio and Television Union (ERTU), the Middle East News Agency (MENA), Cairo University and the Library of Alexandria.  Worked with program partners using audience tracking research as catalyst to consolidate MDP participation and change business management thinking.  Launched media industry awareness and adoption of world research standards.  Improved local research firm capacity to service contracts.  Conducted research on competing media educational centers throughout the Middle East.  Provided applied research direction, design and management for tracking and ad hoc studies.   MDP program was managed by MSI and funded by USAID. An overview is available at http://1qswp72wn11q9smtq15ccbuo.wpengine.netdna-cdn.com/wp-content/uploads/2011/07/EGYPT_MEDIA.pdf        

Women In Muslim Countries Survey (2006-2011). Invented, designed, budgeted and managed staff implementation of and reporting study of tracking survey monitoring women’s perception of their CEDAW rights in actual practice in Afghanistan, Bahrain, Bangladesh, Bosnia-Herzegovina, Egypt, Iran, Iraq, Jordan, Kazakhstan, Kosovo, Kuwait, Kyrgyzstan, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, Sudan, Syria, Tajikistan, Turkey, United Arab Emirates and Yemen as well as Muslim minorities in Spain, France and the Netherlands.  Study was designed to give voice to women populations of countries where they cannot speak for themselves. Produced a paper and speaking series on trends and changes within specific countries across time and comparing countries and regions across time. Learn more about it at http://www.d3systems.com/research-publications/women-in-muslim-countries/

Media Program for Moldova (MPM) (2009-2011). Delivered research-based business consulting services for launch of regional television station network “AICI” in Moldova.  Worked with station partners and donor community using audience and advertiser research as catalyst to consolidate station partnerships, modify programming practices and support ad revenue generation. Provided applied research direction, design and management for audience tracking studies and ad hoc studies of advertisers. MPM program was managed by IREX and funded by USAID. Learn more at http://www.d3systems.com/research/d3-presents-moldovan-audience-research-to-aici-tv-network/                     

Voice of America (VOA) Creole Service (Haiti) (2006-2009).  Implemented primary research in Haiti and wrote service review reports for audience tracking research for VOA Creole service.  Presented findings to VOA Haitian Creole service staff and management during annual service reviews.


  • B.A. in Politics & Government, German and Philosophy from Ripon College, 1991
  • M.A. in German and European Studies from Georgetown University, School of Foreign Service, 1993