Picture of Anne Wangari Njathi

Anne Wangari Njathi

Communication, Rhetoric and Digital Media

Biography

Anne Njathi is a Doctoral student pursuing Communication, Rhetoric and Digital Media. With 8+ years of multidisciplinary work experience in Mobile Phone & IT Industry, Renewable Energy, Non For Profit Organization, Media & Advertising, her research interest lies in digital media and mobile communication. Her notable expertise is in Marketing Communications, Brand Strategy, Digital Marketing, Communications Strategy, Business Development, Budgeting, Account Development in building sustainable brands. She is an Associate Member of the Chartered Insitute of Marketing(CIM) and Google Certified Digital Marketer.

Armed with a passion for development studies for Africa, her research interest lies in Emerging Digital Economy, Emerging Technologies, Digital Media, Financial Inclusion and Mobile Communication. 

She currently teaches Communication 392: International and Cross-Cultural Communication

Publications

Upcoming Publications 

Book Chapter, Social Media Influencers in Africa towards the “Research Perspectives on Social Media Influencers and Their Followers" book. With Dr. Nicole Lee

Playful Mobilities in the Global South: A comparative study of Pokémon Go play between Rio de Janeiro and Nairobi. For the #AoIR2020 virtual conference. With Dr. Adriana de Souza e Silva & Ragan Glover

Completed Publications

Njathi, A. (2019). The Effects of Mobile Lending Apps on Bottom of the Pyramid Consumers in Kenya: A Case of Tala FinTech Company. Journal of African Interdisciplinary Studies. 3(8), 112 – 126.​​​​​​​

Meet Margaret Noor Tiren: Breaking through Poverty Using a Pawame Solar Home Kit

http://wpowerhub.org/portfolio-item/meet-margaret-noor-tiren-breaking-through-poverty-using-a-pawame-solar-home-kit/

The Role of Celebrity Endorsement In The Process of Brand Building and Brand Maintenance; A Case Study of Unilever Kenya, Rexona Brand. Master’s Thesis submitted to Daystar University, Nairobi, Kenya 

East African Maize Handbook (2010 Edition) development, design, layout, marketing, sponsorship, packaging and publishing the final handbook for USAID and ACDI/VOCA, Kenya ​

Various Press Releases and Media articles

Presentations

Njathi, A. (2019). The Effects of Mobile Lending Apps on Bottom of the Pyramid Consumers in Kenya: A Case of Tala FinTech Company. Kenya Scholars and Studies Association. Atlanta, Georgia. September 2019

Panelist: Immigrant students challenges, opportunities and challenges in the USA. Kenya Scholars and Studies Association. Atlanta, Georgia. September 2019

Njathi, A. (2019). M-lending in Kenya, Tanzania, and Nigeria: A Comparative Study of Internet Use, Adoption and Financial Inclusion of Low-Income Households. African Scholars PhD Seminar. The 4th Annual AROCSA Conference. Strathmore University, Nairobi, Kenya. July 2019 

Moderator: Panel: Technology enabling financial inclusion for African Women In Tech (Kenya) Conference. Michael Joseph Centre, Nairobi Kenya. July 2019

Guest Panelist at wPOWER Partnership on Women's Entrepreneurship in Renewables

Two moderated discussion featuring wPOWER partners highlighting activities in their organizations 
that are working to advance gender inclusion the energy sector. I presented Pawame Solar Company with engrossing panel session with Hella Bennani, Binagwaho Gakunju, Abby Mackey, Anya Cherneff, Lydia Muchiri and Julius Mujuni #wpower2017 #wPOWERBestPractice

Guest Lecturer (COM 668- Graduate Writing For Media); Writing for Social Media and Social Media Writing Etiquette, Daystar University

Projects

Kakuma Refugee Camp Community Building. Market based approach in educating the refugees on solar home systems through creative product immersions.Pawame in partnership with SNV Netherlands and UNHCR project in June 2018. 

Pioneered, scripted, directed and launched USAID Radio Drama “Mali Ngumu” that delivered technical and management assistance in agribusiness, financial services, enterprise development, community development and food security in order to promote broad-based economic growth and vibrant civil society.​

Various award winning Marketing and Communications Campaigns 

Education

  • M.A in Communication in Corporate Communication from Daystar University, Kenya , 2015
  • B.A in Communication in Public Relations & Broadcast Journalism from Daystar University, Kenya , 2009
  • Diploma in Chartered Institute of Marketing in Professional Diploma in Marketing (Associate Member) from Chartered Institute of Marketing , UK , 2010