Picture of Alexandra S Cata

Alexandra S Cata

Communication, Rhetoric and Digital Media


Alexandra Catá is a PhD student in North Carolina State University’s Communication, Rhetoric, and Digital Media program generally focused on intersections between technical communication and video game studies and design. More specifically, she is interested in how design, materiality, infrastructure, and ontology play different roles in cultivating user experiences. She is also interested in ethical and humanist perspectives on Big Data, algorithms, and Artificial Intelligence. Her research is informed by her previous experiences as a technical communication practitioner and likes to focus on projects that help bridge gaps between academia and industry.  

Alexandra has been a member of the Society for Technical Communication (STC) since 2014. She has previous industry experience as a Sr Technical Writer working for Omnicell, Inc. and SAIC in software development, hardware development, IT, project management, cyber security, and defense. Currently, she is a Technical Writing Intern at Epic Games writing user-end documentation for Unreal Engine.


Refereed Journal Articles

“Convergence of Rhetoric, Labor, and Play in the Construction of Inactive Discourses on Twitch”. Journal of Digital Culture and Society. (Forthcoming)

Conference Proceedings

“Continuing the Conversation: Leveraging Platforms for Marginalized Voices in Esports.” Submitted for ESC 2019 in Irvine, CA and published by ETC Press. 2019.

“Boundary of Content Ecology: Chatbots, User Experience, Heuristics, and Pedagogy.” Submitted with Huiling Ding and Nupoor Ranade for SIGDOC 2019 in Portland, OR. 2019.

Book Reviews

Gaming Masculinity: Trolls, Fake Geeks & the Gendered Battle for Online Culture by Megan Condis (2018). Published in Critical Studies in Media Communication. (Forthcoming).

The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity, by Amy Webb (2018). Published in Journal for Business and Technical Communication, Jul 2020, (34:3) (Forthcoming).

Web-Based Publications

“Curiosity.” Keywords in Design Thinking: A Primer for Makers, Designers, & Technical Communication. Ed. Jason Tham. (Forthcoming).

Manuscripts in Submission

“Reorienting Menus as Gameplay.” With Matthew Schmalzer. Submitted to ROMChip.  

“Mobile Microtransactions and the Machine Zone.” Submitted to Loading…

Other Publications

Playing with Usability: Why Technical Communicators Should Examine Mobile Games. Master’s Thesis submitted in 2017 to the University of Central Florida. Orlando, FL.


  • “Git Rid of Git Gud: Continuing Discussions Advocating for Game Accessibility.” Paper accepted for Computers and Writing 2020 in Greenville, NC. 2020. (Cancelled due to COVID-19).
  • “Addressing Problems of User Advocacy from Practice to Pedagogy.” Paper accepted for ATTW 2020 in Milwaukee, WI. 2020. (Cancelled due to COVID-19).
  • “Continuing the Conversation: Leveraging Platforms for Marginalized Voices in Esports.” Paper presented at the Esports Conference 2019 in Irvine, CA. 2019.
  • “Support Chatbot Usability and Design.” Paper presented at SIGDOC in Portland, OR. 2019.
  • “What’s the Big Deal about Ninja? A Starting Point for Examining Rhetorical Power on Twitch.” Paper presented at Pop Culture Association Conference in Washington, D.C. 2019.
  • “How to Get 3 Stars: What we can learn from Mobile Game Design.” Presented in 2018 at the Society for Technical Communication Summit. Orlando, FL.
  • “Exploring Female Bodies on Twitch: Fragmentation and Commodification of Women’s Bodies.” Presented in 2017 at the University of Central Florida’s English Symposium. Orlando, FL.
  • “Wild About Disney: Examining the Usability of Disney’s Safety Information Online.” Presented in 2015 at the Florida College English Association, St. Petersburg, FL.  


  • M.A. in English in Technical Communication from University of Central Florida, 2017
  • B.A in English in Literature and Film from University of Florida , 2011